concept / art direction
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AWARDS
Leader DMA ECHO 2006
Bronze Sinos Festival 2006
Gold at ABEMD 2006
This campaign was created to relaunch the Dove Therapy line. It started with the blog of Paloma. This character was in a hair crisis and asked for the web users´ help. Following the product campaign this promotion reinforced the characteristics of this line of hair products.
Videos produced by IÔ-IÔ Films.
Directed by Mariana Bastos