concept/ social strategy
Social Hunt Campaign proposal for the relaunch of the Air Max in Japan.
The insight was that in 1996 Japan experienced a very rare wave of “burgling” due to the Air Max launch.
“No one has been killed for their Nikes in Japan, but in recent weeks at least three people wearing Air Max sneakers have been encouraged to part with them under duress. Thieves have burgled two high school athletic clubs, making off mainly with Nikes. And police have arrested traders for importing fake Air Maxes or defrauding customers trying to buy real ones.” 1996.
The Idea was to replicate this fact in a format of a social game.
Designed by Carols Matias