video concept/art direction + app content production/art direction
The Nike Training Club app democratises the idea of personal training by giving everyone with a smartphone free access to professional-level drills and a community of experts.
NTC is a full-body training app that caters to every level of fitness. Whether women want to get lean, toned or strong, NTC takes functional fitness training to the next level. NTC includes more than 115 workouts including 120 drills that build on the fundamentals of strength, cardio and core training.
The NTC app includes 15-, 30- or 45-minute workouts and is available for free on iTunes® and Android including a Product Finder feature that lets users browse featured training outfits.
My role was to create and advertise all the seasonal content of the app on Nike social channels and stores. From shooting workouts with elite athletes such as Serena Williams, Gaby Douglas, Victoria Azarenka, promoting seasonal products and developing campaigns for the app. I was involved in every step of the shoot, from selecting workouts, set art direction, style and post production.
For an example of a full content creation, please check the Serena Williams campaign.